Digital Marketing & Social Media
Digital, mobile, and social media are changing the way we interact with the world. Our methods help you use social media as a marketing platform, implement new technologies to help manage and conduct marketing campaigns.
There is a wide variety of social media avenues and our team uses different channels and tactics to help you get your message out to your target audience.
From writing content, producing, directing, and editing videos to designing, costing, and implementing websites, we can help with all aspects of your digital marketing efforts. We also look at managing email marketing campaigns, search engine optimization (SEO), and use augmented reality as part of the techniques we use on your behalf.
Do you know if your digital marketing campaigns are successful? We will help you monitor and engage with customers over social media platform. This will allow you to gain real-life insight into what goes on in the digital world and how effective your campaigns and efforts are in influencing customers and prospects.
Social Campaign Management
Macro’s Social Media experts offer your company a host of specialized services that can be delivered on their own or as part of a unified 360 approach. We work closely with you to determine your social media goals. Our social insight tools allow is to gain knowledge that enables us to understand your audience better and plan your campaign accordingly. By using our creative and production services, we are able to produce a range of targeted social content to support these efforts.
Managing, monitoring, and measuring your corporate voice across multiple social media channels is all part of what we do.
There are a range of tools and methods we employ to monitor all aspects of your customers’ opinions and assess; campaign effectiveness, PR and media management tools for reputation management and assessing opinion forming influence, social media tracking and intervention, blog based influence assessment tools, designed to gain access to influential clients and commentators, security and threat detection, fraud protection, news media tracking and social media within sales management, for identifying potential prospects.
We work with your team to determine the objectives of the campaign, from demand generation, brand awareness, brand engagement, or any that you determine essential. We then manage multiple accounts across several services to ensure your campaign is organized into various voices. Each of your voices represents a group of accounts, all of which are related to each other.
Macro uses a range of powerful measurement tools to analyze and measure engagement, reach, and activity. The metrics and analytics possibilities are significant and in essence, we combine viral marketing, monitoring, analysis, and social listening into one tailored package.
SEO & SEM
SEO and SEM are effectively two sides of the same coin, though they entail different actions and aspects of marketing. The terms are often used together to reference a similar set of activities. Add to this mix the multilingual aspect and extend these across several languages and markets.
Search Engine Optimization
Macro’s SEO team can help you develop a strategy to improve the way your website is viewed by the different search engines that crawl through your site and assess it on a number of factors such as keywords, tags, and link titles. These efforts will help how the engines rank it for its capacity to attract organic traffic. Factors include:
Quality Content :
Fresh, original and quality content indicates to search engines that you provide a legitimate service or product, and one way they assess is via link building and keywords.
User Experience:
Having a fast and easy way to navigate website, along with clear guides, helps meet user needs by providing useful information and solutions greatly helps improve your ranking.
Link Patterns:
Your links should be backlinked to authority sites, as you need to know where your inbound links are coming from and also look at how relative they are to your company and industry.
Search Engine Marketing
SEM incorporates various types of paid search advertising and has a lot to do with keyword placement and usage. Doing it well can require some extra knowledge and strategy.
Macro can help with several SEM activities, including:
- Targeted (paid) ad campaigns
- Writing copy that uses selective keywords
- Ensuring that your advertising activities are on budget
- Applying and monitoring Key Performance Indicators (KPIs) such as click-through-rates (CTR) and cost-per-click (CPC) towards future marketing and advertising activities.
Macro can help with your SEO and SEM needs, in English and in many other languages. We have teams across the globe that will work with your English terms and concepts and replicate that in your target markets, wherever they may be.
Content Creation
Our creative and digital team delivers original and fresh content. We handle all stages from concept and storyboard through to execution and final delivery for broadcast, social ,and online usage.
We work across a wide range of brands, including entertainment, sports and lifestyle, creating compelling content to support your digital marketing campaign that provides a complete, cohesive, and consistent message across multiple channels. Our team can then localize and distribute your content worldwide.
We use authors who understand your audience, the content they want to read, and the issues they hope you can solve. Leveraging SEO expertise across a series of industry-specific authoring teams, we put quality at the forefront when developing your content.